Two Guys. One Purpose. Zero Mainstream Nonsense.
It started with two guys staring at the commercial mass-market machine, full of drinks that promise and deceive to claim “zero” on the front, while the back lists artificial sweeteners, preservatives, synthetic additives and colours. There had to be a big leap forward: a premium flavoured drink, without all the nonsense.
The industry had settled into marketing manipulation and exploiting loopholes, and consumers had been taught to accept them without question. We weren’t willing to.
What followed was a long road of research & development, and challenges: ingredients that didn’t make the cut, processes that fell short of the mark, flavours that weren’t good enough, and a canning process rebuilt so we could use a patented pasteurisation process instead of preservatives. Every setback sharpened one standard: True Zero. Absolute Zero.
Absolute Zero™ is what’s left when you refuse every shortcut.
Absolute Zero™ is a trade mark of Purifi Solutions (Pty) Ltd. Developed and produced by Purifi Solutions (Pty) Ltd, Pretoria, South Africa. Proudly South African.